Summary Business research methods

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ISBN-10 0077129970 ISBN-13 9780077129972
569 Flashcards & Notes
31 Students
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This is the summary of the book "Business research methods". The author(s) of the book is/are Boris Blumberg, Donald R Cooper and Pamela S Schindler. The ISBN of the book is 9780077129972 or 0077129970. This summary is written by students who study efficient with the Study Tool of Study Smart With Chris.

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Summary - Business research methods

  • 1.1 Why study research

  • What is business research?
    Systematic inquiry with the objective to provide information that will allow managerial problems to be solved.
  • 1.2 What is research?

  • When facing a case you can ask yourself 2 questions: what is the decision making dilemma for the researcher or manager & what must the reseacher accomplish.
  • What is a reporting study?
    Basically, here information is needed and the aim of this study is to gather data or generate some statistics. Not recognized as research by everyone.
  • What is a descriptive study?
    Discriptive study tries to discover answers to the questions: who, what, when where and how?
    Researcher attempts to describe or define a subject.
    Involve collection of data, observations, variables, interactions, etc.

  • What is a major deficiency of descriptive studies based on exisiting data sources?
    Deficiency is that it is based on existing data sources is that it can not explain WHY an event has occured or why variables interact the way they do.
  • Where is descriptive studies used?
    In business researrach and for policy and planning, as the 'how'-question is often adressed for issues related to quantity, cost, efficiency, effectieness and adequacy.
  • What is explanatory?
    Attempts to explain the reason of a certain phenomenon. It studies relationship between 2 or more variables, also referred to as corrolational study. 
  • What is predictive study?
    This is rooted as much in theory as that is is rooted in explanation. High level of inference. This is used to evaluate specific courses of action or to forecast current and future vales.
  • What is the objective of control in research?
    Being able to to replicate a scenario and dictate a particular outcome is the objective of control. Control is the logical outcome of prediction. 
  • What other factors are important for deciding the success in a control study?
    Complexity of the phenomenon and the adequacy of the prediction theory are largely responsible for deciding the success of the control study.
  • 1.3 Is research always problem-solving based?

  • What is the difference between applied research, basic research and business research?
    Applied research has a practical problem solving emphasis (not always negative, can also be opportunity)
    Basic/pure research aims at perplexing questions/problems of theoretical nature that have little impact on action, performance or policy decisions.

  • Is research always problem-solving based?
    YES!  All research should provide answer to a question. 
  • Basic requirements to be called 'research'?
    Systematic inquiry based aimed at providing information to solve managerial problems.
  • 1.4 What makes good research?

  • What makes good research?
    - Generates dependable data
    - data derived through practices that are conducted professionally and can be used and relied upon
    - follows structure of scientific method
  • What are the 9ncriteraia for desirable decision-oriented research?
    1. purpose clearly defined
    2. research process detailed (so that it can be repeated by another researcher and validity & reliability can be estimated)
    3. research design thoroughly planned (minimize bias, representative samples, etc)
    4. high ethical standards applied
    5. limitations frankly revealed
    6. adeuate analysis for decision-makers needs (right methods of analysis and analysis should be extensive to reveal significance, data should assist researcher in conclusions)
    7. findings presented unambiguously (clear & precise)
    8. conclusions justified (limited to what the data provides a basis for)
    9. researcher's experience reflected (information on researcher increases trustability)
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Hebben chimpansees of mensen een beter kortetermijngeheugen?
Chimpansees!
Welke onderzoeksfilosofieën?
Positivism
Interpretivism
Realism
Goed research bestaat uit ?
  1. Duidelijk doel
  2. Gedetailleerd onderzoeksproces 
  3. Juiste planning onderzoeksontwerp
  4. Toepassing van hoge ethische standaarden
  5. Juiste weergave van de beperkingen van het onderzoek
  6. Adequate analyse zodat voldaan wordt aan de wensen van de besluitsvormers
  7. Juiste presentatie van de uitkomsten
  8. Juiste conclusies 
  9. Weerspriegeling van de ervaring van de onderzoeker
Wat zijn de vier typen van onderzoek?
  1. Reportuing study
  2. Descriptive Study
  3. Explanatory study
  4. Predictive study
What are the criteria for producing good quality study research?
* purpose clearly defined
* research process detailed
* research design thoroughly planned
* high ethical standards applied
* limitations frankly revealed
* adequate analysis of decisionmakers's needs
* findings presented unambiguously
* conclusion justified
What are the weakenesses of a mail survey
  • Printing and postage costs
  • Low response rate in some models
  • No Interviewer intervention availble for probing or explanation
  • Cannot be too long or complex
  • Accurate mailing lists needed
Welk "exploratory techniques" zijn er?
  1. Secondary data analysis
  2. Experience surveys
  3. Focus groups
  4. Two stage designs
Belangrijke ethische onderwerpen voor de onderzoeker en teamleden zijn?
  1. Onderzoek moet veilig onderzoek verrichten
  2. Onderzoekers moeten ethisch gedrag verwachten van hun teamleden.
  3. Onderzoekers moeten hun bronnen vertrouwelijke behandelen
Belangrijke ethische onderwerpen voor de sponsor van het onderzoek zijn?
  1. Sponsor heeft recht op privacy / geheimhouding.
  2. Sponsor heeft recht op kwaliteitsonderzoek.
  3. Sponsor moet zich zelf ook ethisch gedragen.
Belangrijke ethische onderwerpen voor de deelnemers aan onderzoek zijn?
  1. De onderzoeker moet de voordelen uitleggen
  2. De onderzoeker moet misleiding vermijden
  3. Er moet sprake zijn van toestemming van de deelnemer
  4. Deelnemers moeten gedebrieft worden
  5. Deelnemers moeten op de hoogte zijn van hun recht op privacy