Summary Class notes - social psychology and consumer behavior

Course
- social psychology and consumer behavior
- peter ruijten
- 2017 - 2018
- Technische Universiteit Eindhoven
- Architecture, Building and Planning
251 Flashcards & Notes
1 Students
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Summary - Class notes - social psychology and consumer behavior

  • 1485298800 chapter 1 mission and method

  • social psychology
    the scientific study of how people affect and are affected by others
  • behaviorism
    theoretical approach that seeks to explain behavior in terms of learning principles, without reference to inner states, thoughts, or feelings
  • Freudian psychoanalysis
    theoretical approach that seeks to explain behavior by looking at the deep unconscious forces inside the person
  • Affect: how people feel inside
    Behavior: What people do
    Cognition: what people think about
  • applied research
    research that focuses on solving particular practical problems
  • basic research
    research that focuses on a general understanding of basic principles that an be applied to many different problems
  • hypothesis
    an idea about the possible nature of reality
  • within-design
    participants are exposed to only one level of the independent variable
  • between-design
    participants are exposed to only one level of the independent variable
  • reliability
    a measure that gives consistent results
  • validity
    refers to whether a measure actually measures what it purports to measure
  • 5 basic steps of research
    1. problem statement
    2. formulate hypothesis
    3. design a study to test hypothesis
    4. testing hypothesis by looking at data
    5. communicate the results
  • 1485385200 chapter 2 culture and nature

  • psyche
    a broader term for mind encompassing emotions, desires, perceptions, and all other psychological processes
  • nature
    the physical world around us
  • natural selection
    the process whereby those members of a species that survive and reproduce most effectively are the ones that pass along their genes to future generations
  • reproduction
    producing babies that survive long enough to also reproduce
  • cultural animal theory
    the view that evolution shaped the human psyche so as to enable humans to create and take part in culture
  • culture
    an information-based system that includes shared ideas an common ways of doing things
  • duplex mind
    the idea that the mind has two different processing systems
  • automatic system
    the part of the mind outside of consciousness that performs simple operations. typically works fast
  • deliberate system
    the part of the mind that performs complex conscious operations. typically works slow
  • large brains enable us to function well in complex social structures
  • nature says go, culture says stop
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ligitimizing myths
explanations used to justify why people in power deserve to be in power
group polarization effect
a shift toward a more extreme polarization resulting from group discussion
risky shift
a tendency for groups to take greater risk than the same individuals would have decided to take individually
self-censorship
choosing not to express doubts or other information that goes against a groups plan and views
groupthink
the tendency of group members to think alike, especially when doing so leads to bad decisions
transactive memory
a process by which members of a small group remember different kinds of information
brainstorming
a form of creative thinking in groups, using a procedure in which all group members are encouraged to generate as many ideas as possible while interacting and stimulating each other
altruistic punishment
the finding that people will sometimes sacrifice their own gain for the betterment of all, by punishing people who cheat the system
social loafing
the finding that people reduce effort when working in a group, compared to when working alon
social facilitation theor
proposition that the presence of others increases the dominant response tendency. this is doing what you always do