Summary CSR tentamen

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Summary - CSR tentamen

  • 1 presentaties

  • 4 prevailing justifications for csr (Kramer,2007)

    1.     moral obligation achieve success with ethical values

    2.     Sustainability

    3.     License to operate, creating more right to operate

    4.     Reputation, pr and marketing

  • Why do you need to create independence between society and a business.

    Competitiveness of companies (Kramer,2007)

    -       improving skills

    -       safe working conditions

    -       low level of pollution

    Health of a society

    -       companies that create wealth

    -       productive workers

    -       participation in the economy open to all citizens.

  • 3 categories of issues (Kramer 2007)

    1.     Generic social issues, not significantly impacted by operations

    2.     Value chain impacts, significantly impacted by companies activithies

    3.     Competitive context, external environment that effect the underlying drivers of competitiveness

  • operational effectives vs strategic position
    Operation effectivenes: Running the same race faster, use best practices, being efficient
    Strategic positioning: Run a different race so you can create a unique sustainable position
  • Internal and external CSR

    Internal= mission, vision, ethicis, values, diversity, compensation/benefits

    External= supply chain, environment, philanthropy, reporting, marketplace

  • What makes a ‘ sustainable enterprise’

    1.     entrepreneurship and business development

    2.     sustainable and responsible workplace

    3.     Enabling environments for sustainable enterprises 

  • CSR Drivers

    1.     Stakeholders

    2.     Performance

    3.     Motivation

  • Kind of stakeholders in tourism satisfaction
    Public sector
    - local, regional and national authorities
    Business sector, Everything that has to do with hospitality industry. NGOs (non-governmetal Organisations)
    Knowledge community, international organizations, academies etc.
    Host community, Local citizens
  • Why, reasons behind CSR
    1. instrumental, meeting objectives that produce long-term profits
    2. political, using business power in a responsible way
    3. integrative, integrating social demands
    4. ethical, contributing to a good society by doing what is right
  • The new CSR Framework
    see image
  • How can you measure real value with CSR
    1. Workplace, Absenteeism, turnover, pay conditions
    2. marketplace, costumer complaints, '' satisfaction, supplier codes
    3. environment, energy consumption, wather usage
    4. community, pre-tax cash giving, reputation
  • Who was the first user of CSR and what did he/she so
    Who: Henry Ford
    What: Increase working conditions, make cars more affordable 
  • What is CSR

    CSR is not about how you spend the money you make.

    It’s about how you make the money you spend.

    You have to do more then the legal minimum

  • CSR DEfinition 2
    Volantary activities undertaken by company to operate in an economic, scoail and environmentally sustainable matter recognizing value of incorporating csr practices into their operation abroad 
  • What does  belong to CSR
    Does, ethical concept, play role in society, joint and shared responsibility within organization, creating a change
  • Who defined CSR a bit more? 
    Howard R. Bowen , book Social Reponsibilities of the Businessman in 1999, But still no good definition
  • Definition used over the past 25 years

    The social responsibility of business encompasses the economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time

  • CSR Landscape
    Run a good business
    Give something back
    Be a good neighbor
    Be a beacon to others
    Transform an industry
    Transform multiple industries

  • CSR Dimensions
    environmental dimension, reduce environmental footprint)
    Economical dimension, Cost, reputation, competing.
    Social dimension, Community
    (all part of sustainability)
    Stakeholder dimension
    Volutariness simension (voluntary activity etc.)

  • 4r approach
    Reduce (water and energy consumption)
    Reuse (encourage guest to reuse towels and stuff)
    Rethink (educations, green programms and Anamals and plants)
  • Leakages
    High leakage: areas in developing countries with economies based largely on primary productions
    Low leakage: Major tourist destinations in developed countries
  • Social dimensions, social scope
    First look at tourist profile, 2. foreign tour operators, 3. destinations govermet. 4. local tourism industry 5. host community
  • Where does CSV stands for
    Corporate, social Values
  • differences between CSR and CSV

      CSR programs focus mostly on reputation and have only a limited contribution to the business.

      CSV is integral to a company’s profitability and competitiveness positioning. It leverages the unique resources and expertise of the company to create economic value by creating shared social value.

  • Elements of competitive context: the diamond

    4 factors
    1. Context for firm strategy and rivalry
    2. factor (input) conditions
    3. Related and supporting industries
    4. Demand Conditions
  • Differences CSR and CSV on different levels
    see image 
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