Read the summary and the most important questions on Diffusion of Innovations, 5th Edition | 9780743258234 | Everett M. Rogers

• 1 Elements of diffusion

• What is a common problem for many organizations and individuals?

  How to speed up the rate of diffusion of an innovation?
  

• 1.1 What is diffusion?

  This is a preview. There are 2 more flashcards available for chapter 1.1
  Show more cards here

• What gives diffusion, as a form of communication, it's special character?

  Diffusion is a type of communication in which the messages are about new ideas.
  

• In diffusion a degree of uncertainty is involved. What is the definition of uncertainty and what does it imply?

  Uncertainty is the degree to which a number of alternatives are percieved with respect to the occurence of an event and the relative probability of these alternatives. It implies that there is a lack of predictability, of structure and of information.
  

• What is a way of reducing uncertainty?

  Information, when a choice between alternatives excists, information affects uncertainty.
  

• What makes diffusion a kind of social change?

  When diffusion of new innovations occure and are accepted or rejected, with certain concequences, social changes happen.
  

• 1.2.1.1 Technological innovations, information, and uncertainty

  This is a preview. There are 3 more flashcards available for chapter 1.2.1.1
  Show more cards here

• What is the difference between an innovation and a technology?

  An innovation can be a technology, but also an idea or a practice, where a technology is a design for an instrumental action
  

• Give some examples of cases where the technology was mainly composed of information.

  A political philosophy (i.e. Marxism, populism), a religious idea, a news event, and a policy ( i.e. non smoking ordinance, nix18).
  

• What is a strategy to speed up the diffusion of consumer electronics innovations?

  By selling the hardware component for a relative low price and the software component for a relatively high price.
  

• 1.2.1.2 Technology clusters

• What is a technology cluster?

  A technology cluster consists of a couple distinguishable elements of technology that are perceived as closely related or similar.
  

• What are examples of technology clusters?

  For example recycling of not only paper, but also plastic and green waste.
  An other example is the package promotion of wheat- and rice-growing innovations in Third World countries, including fertilizers, pesticides, and thicker planting of seeds.