Read the summary and the most important questions on Introduction To International Business | 9781473769588 | Mike Peng, Klaus Meyer

• 1 Globalizing businesses

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• What are the most important actors in international business ar known as multinational enterprise(MNE) what does this mean?

  A firm that engages in foreign direct investments

• The realities of international and domestic business are?

  Increasingly blurred because many previously national markets have opened to international competition

• What does do EU member countries account for most European business?

  More than half of their international activities

• What is the Gross domestic product?

  The most common measure of the economic power of an economy

• Where does emerging economies together account for?

  Almost half of all goods exports and a quarter of all service exports

• What is the purchasing power parity (PPP)?

  The exchange rate considers such differences (e.g. Swiss US $6.83 versus US #4.80).

• Why study IB?

  Expatriate assignments -> jobs located abroad 
  knowledge of IB and the ability to contribute to discussion on global business issues are a foundation for becoming a sought after globetrotting manager

• Doing business outside one's home country can be challenging, due to 'liability of outsidership'. What does 'liability of outsidership' mean?

  The inherent disadvantage that outsiders experience in a new environment because of their lack of familiarity.

• A unified framework is?

  To address your possible complaint and make your learning more manageable we develop a unified framework as a consistent theme

• Fundamental question what determines the success and failure of firms around the globe?

  Institution-based view: 
  formal and informal rules of the game
  resource-based view:
  firm-specific resources and capabilities