Summary Introduction to international business

ISBN-10 1839615788 ISBN-13 9781839615788
435 Flashcards & Notes
2 Students
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This is the summary of the book "Introduction to international business". The author(s) of the book is/are Evelien Kranenburg. The ISBN of the book is 9781839615788 or 1839615788. This summary is written by students who study efficient with the Study Tool of Study Smart With Chris.

Summary - Introduction to international business

  • 1.1 What is marketing

  • What is marketing
    Marketing is engaging customer and managing a profitable customer
  • Ways of marketing
    An abundance of profile, tv, shopping mall, magazines and mailbox
  • What is the goals of marketing
    Satisfying customer needs
  • What is the process that company engaged with marketing
    Build a strong customer relationship, and create customer value in order to capture value from customer in return
  • step 1: of the marketing process: creating and capturing customer value
    Understand the market place and customer needs and wants
  • step 2: of the marketing process: creating and capturing customer value
    Design a customer value-driven marketing stategy
  • step 3: of the marketing process: creating and capturing customer value
    Construct an integrated marketing program that delivers superior value
  • step 4: of the marketing process: creating and capturing customer value
    Engage customers to build profitable relationships, and create customer delight
  • step 5: of the marketing process: creating and capturing customer value
    Capture value from customer to create profit and customer equity
  • What means needs?
    States  of felt deprivation
  • What means wants?
    The form human needs take as they are shaped by culture and individual personality
  • What means demands?
    Human wants that are backed by buying power
  • Marketing offerings
    Some combination of products, services information, or experience offered to a market to satisfy a need or want
  • Marketing myopia
    The mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced  by these products
  • What are the key to building a customer relationship
    Customers value and satisfaction build a block of development and managing customer
  • Exchange is.....
    The act of obtaining a desired object from someone by offering something in return
  • Markets are..........
    The set of all actual and potential buyers of a product or service
  • Define marketing management
    Art and science of choosing target markets and building profitable relationships with them
  • What is a production concept?
    The idea that consumers will favor products that are available and highly affordable therefore, the organization focus on improving production and distribution efficiency
  • Product concept
    The idea that consumer will favor products that offer the most quality, performance, features therefore the organization should devote its energy to making continuous product improvements
  • The five alternative concept
    Production, product, selling, marketing and societal marketing
  • Selling concept
    Consumers will not buy enough of the firm's products unless the firm undertakes a large-scale selling and promotion effort
  • Marketing concept
    A philosophy that achieves organizational goals depends on knowing the needs and wants of target markets and delivering the satifations better dan competitors do.
  • Societal marketing concept
    The company's marketing decisions should consider consumers want, company requirements consumers long run interests, and society's long -run interests
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Structure and organizational behavior 

- A definable structure of management, system of order and control, technological requirements, principles of design. 
- Social factors, and the needs and demands of the human part of the organization.
the quality of the state of collaboration that exist among department required to achieve unity of effort by the demands of the of the environment. 
describe the difference in cognitive and emotional orientation
Organic system
is a more fluid structure appropriate to changing conditions. 
Mechanistic system
is more rigid structure unable to deal adequately with rapid change, it is therefore more appropriate for stable environmental conditions.
the work by Woodward was extended by perrow, who drew attention to two major dimensions of technology
- The extent to which the work tasks is predictable or variable.
- The extent to which technology can be analyzed
Role conflict and matrix organization
- Role incompatibility 
- Role ambiguity 
- Role overload 
- Role underload 
Personal factors
such as value, culture, attitudes, motivation, ability and personality
Situation factors
such as requirements of the tasks, nature of technology employed, time scales style of leadership, position in communication network
matrix structure 
departments which provide a stable base for specialized activities and a permanent location for members of staff