Summary Lecture 5.5: The Business Model Canvas Part 1

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Summary - Lecture 5.5: The Business Model Canvas Part 1

  • 1 The business model canvas part 1


  • Create your own canvas here:http://www.businessmodelgeneration.com/canvas
  • Wat is het business model generators canvas
    Wat is het business model generators canvas
  • 2 Customer Segments

  • What is the purpose of customer segments?
    Defines the different groups of people or organizations to serve 

  • When should you create separate segments? 
    if customers....
    – Needs require and justify distinct offer 
    – They are reached through different channels 
    – Require different types of relationships 
    – Are willing to pay for different aspects 
    – Have different profitabilities 

  • • Defines the different groups of people or organizations to serve 
    • Separate segments if: 
    – Needs require and justify distinct offer 
    – Reached through different channels 
    – Require different types of relationships 
    – Are willing to pay for different aspects 
    – Have different profitabilities 
  • 3 Customer segment types

  • What are the 5 types of customer segments?
    • Mass market 
    • Niche market 
    • Segmented 
    • Diversified 
    • Multi-sided markets
  • What is a mass market?
    One large group comprising only one segment

  • What is a niche market?
    Specific, specialized customer group 
  • What is a segmented segment?
    Slightly different customer groups 
  • What is a diversified segment?
    Multiple unrelated customer segments 

  • Customer segments may exist in different types

    • Mass market 
    – One large group comprising only one segment 
    • Niche market 
    – Specific, specialized customer group 
    • Segmented 
    – Slightly different customer groups 
    • Diversified 
    – Multiple unrelated customer segments 
    • Multi-sided markets
  • 4 Value Propositions

  • What are value propositions?
    the bundle of products or services that create value for a specific customer segment 

  • • Describes the bundle of products or services that create value for a specific customer segment 
    – What value do we deliver to the customer? 
    – Which customer needs are we satisfying? 
    – What are we offering to each customer segment? 
  • 5 Quantitative and qualitative value propositions

  • Value propositions exist in  __________ and ___________ areas.
    quantitative, qualitative
  • Price, cost reduction, risk reduction, convenience, and usability are examples of what kind of value proposition area?
    quantative
  • Newness, performance, design, brand, and customization are examples of what kind of value proposition area?
    qualitative

  • Value propositions exist in quantitative and qualitative areas 



    Quantitative 
    Price 
    Cost reduction 
    Risk reduction 
    Convenience 
    Usability


    Qualitative 
    Newness 
    Performance 
    Design 
    Brand 
    Customization
  • 6 Channels


  • What are channels?
    how a company communicates with and reaches its customer segments to deliver a value proposition 
  • How do channels communicate with and reach its customers?
    By
    1. Raising awareness of the products and services 
    2. Helping customers evaluate the value proposition 
    3. Allowing customers to purchase 
    4. Delivering a value proposition 
    5. Providing post-purchase customer support 

  • • Describes how a company communicates with and reaches its customer segments to deliver a value proposition 
    1. Raising awareness of the products and services 
    2. Helping customers evaluate the value proposition 
    3. Allowing customers to purchase 
    4. Delivering a value proposition 
    5. Providing post-purchase customer support 
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