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• summary theories

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• Boston Consulting Group Matrix (BCG Matrix)

  Star:these have a high market growth as well as a relative high market share.

  
  

  question mark: are characterized by a high market growth and a relatively 

  low market share. question marks maub turn out to be tomorrows "stars".

  
  

  cash cow: this is wher eprofit is being made. these SBU's have low market growth but a high relative market share and a large postive cash flow. 

  
  

  Dog: these SBU's ask the question of whether and if so these activities need to be stopped. dogs have low market growth as well as a low relative market share. 
  

  
  

• Macro environmental factors

  Macro: have an indirect impact 

  • Economic development
  • techonological development
  • Climate
  • Demographic developments
  • social factors
  • political factors

  
  

  PESTEL AND DESTEP are used to analyze the macro environment:

  
  

  PESTEL: political, economic, social, technological, environmental, legal

  DESTEP: Demographic, economic, social, technological, environmental,       political

  SWOT: Strengths, Weaknesses, Opportunities, Threats. 

  
  

  the swot analysis is used to analyze the internal factors (SW) and external factors (OT). 

  
  

• Micro Environmental factor

  micro: have a direct impact. 

  
  

  • suppliers
  • distributers
  • customers
  • competitors
  • employees

  All the above mentioned points are stakeholders. 

  
  

  other stakeholders are: media, buyers, providers of finance, government, special interest groups. 

• Ansoff product-market matrix

  1. market penetration: 

  occurs when an organization increases its market share in an existing market with its existing product. 

  
  

  2. product development:

  is the development of new products while continuing to operate in the existing market. 

  
  

  3. market development:

  new markets for existing products can be developed: for example, a restaurant opening a take away service. or selling of existing products in foreign markets

  
  

  4. diversification

  refers to organizational growth by developing new products and selling these in new markets. 

  
  

• 3 levels of Hierarchy in an organization

  -Corporate level ( or SBU, Strategic business unit) e.g. Microsoft Corp. 

  -business unit level e.g. Microsoft office Group

  -Functional level e.g. marketing team for Microsoft Office.

• 3 roles of a manager, management activities, successful top managers

  Interpersonal role: maintaining relationships while maintaining the processes. promote itself outside the company.
  

  
  

  Informational role: information need -> direct distributer

  
  

  decision making role: translates opportunities . threats strengths and weaknesses into decisions.

  
  

  
  

  Management activities: 

  supervising, planning, decision making, organizing, HRM, communicating, motivating, leading. 

  
  

  
  

  Successful top managers:

  commitment to people and commitment to the company. 

• Leaderships  (Blake&Mouton) managerial Grid

  the managerial grid is based on two behavioral dimensions: 

  
  

  Concern for people: 

  this is the degree to which a leader considers the needs of team members, their interests, and areas of personal development when deciding how best to accomplish a task

  
  

  concern for production:

  this is the degree to which a leader emphasizes concrete objectives, organizational efficiency and high productivity when deciding how best to accomplish a task. 

• reddin's leadership styles

  1. The relational style: High relation/low task orientated
     
  2. the integrating style: high relation/high task orientated
     
  3. the non-involved style: low relation/low task orientated
     
  4. the dedicated style: low relation/high orientated
     

• Managing organizational processes, control activities in business processes are:

  • planning
  • measuring
  • comparing
  • adjusting

• intrinsic job factors to increase motivation

  • job enrichment 
  • job enlargement 
  • job rotation

  
  

  A job consists of a combination of tasks, authority and responsibilities