Summary Studiestof Technology Innovation Strategy

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This is the summary of the book "Studiestof Technology Innovation Strategy". The author(s) of the book is/are Roelofzen. This summary is written by students who study efficient with the Study Tool of Study Smart With Chris.

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Summary - Studiestof Technology Innovation Strategy

  • 1 Introduction

  • Boek doornemen adhv slides

  • 1.2 Invention and innovation

  • What is the definition of invention?

    Invention refers to the new idea or concept as such (e.g. a patent). This becomes an innovation when it is introduced to the market.

  • What is innovation about?

    Is about finding new ways to do things and to obtain strategic advantage. It is the succesful exploitation of ideas.

  • What is innovation?

    The first commercial application or production of a new product or process


    What is the process of diffusion?

    The process of user acceptance and implementation


  • The whole process of invention, commercialisation and diffusion is invention. Some innovations are not based on inventions check boek

  • 1.3 Forms of innovation

  • What three forms of innovation exist?

    Product innovation, Process innovations and Service innovations

  • What three other forms of innovation exist (II)

    Product, Service and Process

  • Name innovation examples of the three forms of innovation (II)

    Product: Ipod/ballpoint pen
    Service: Telephone insurance, social networking
    Process: Moving assembly line, social networking

  • Why whe interact; kind of process

    Process; way of producing

  • Name three forms of innovation (III)

    Sustaining innovations
    Radical innovations
    Disruptive innovations
    Incremental innovations
    Modular innovations
    Architectural innovations

  • What is a sustaining innovation?

    Not in same course as innovations before, large innovation ; car going faster instead of a plain. Same path of innovation before.


  • What is an incremental innovation?

    Tiny/small innovation; small steps in the same direction

  • What is a radical innovation?

    Air into fuel. Completely new innovation.  Usually technical

  • What is the difference between a sustaining and a radical innovation?

    A sustaining  innovation is a large leap forward but still in the same line of thought. Radical is usually technical.

  • What is a disruptive innovation?

    Disruptive technologies, doing different things steal making.

  • Book makes mistake with radical/technical and disruptive/business

  • What is a modular innovation?

    Within a modular not a system.

  • What is an architectural innovation?

    Change linkage between components

  • Name a characteristic of a radical innovation

    Technical and it is a container term; everything really different

  • 1.4 Typology of innovation

  • What are the different typlogies of innovation?





  • What are the differences between the different typologies of innovation?

    Reinforced, unchanged: incremental
    Reinforced, changed: architectural

    Overturned, unchanged: modular

    Overturned, changed: Radical

    Concerning components/core concepts and system/linkages

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Latest added flashcards

What is the message of lanscape developments/niche

see picture

What does the scheme look like?

 Search attributes: can be verified prior to consumption

Experience attributes: can be verified after consumption

Credence attributes: cannot be verified, not even after consumption


What four stages can you identify in the sales and profit life cycle and what relation?

- Introduction

- Growth

- Maturity

- Decline

Explain the Ansoff Matrix

- products/market


Bowman's Strategic options/ strategy clock

percieved added value/ price

What are the conclusions and core themes for the future  (L&R)

- Transition in several sectors are moving to an acceleration phase in which a structural regime transformation takes place.


What is the core area ; four different types of governance activities can be distinguished when observing actor behaviour in the context of societal transitions: (L&R)

- Strategic activities at the level of a societal system that take into account a long time horizon

- Tactical activities activities at the level of subsystems that relate to build up and break-down of system

- Operational: activities that relate to evaluation of the existing situation at the various levels and their
   interrelation of misfit. 
- Reflexive: activities that relate to evaluation of the existing situation at the various levels and their
  interrelation of misfit. 

Christensen Innovaiton  Tel

- Disruptive innovation scores worser in the beginning than the general accepted one

- Most of the time they posses new valuable aspects, are cheaper, easier or smaller than the common alternative

- Disruptive innovation is first promoted in small upcoming markets promoted

- Meanwhile the product is made better and sharper until it can comply with demands and standards of customer

- At this moment the new product displaces the old one and dominates the new entrant the market


What are the dominant drivers of new product performance  H&S

- Market potential

- Dedicated human resources

- Marketing task proficiency

- Product meeting customer needs

- Predevelopment task proficiency

- Dedicated R&D resources

- Technological proficiency

- Launch proficiency

- Order of entry

- Technological sophistication of the product


Why is there so much variance in new product performance literature  H&S

- Differences in measurement factors (short-term/long-term performance data, multi item vs single item performance measure, subjective vs objective data) and contextual factors (e.g. services vs goods, North-American vs. Asian markets)

In the product innovation literature, firms which have never successfully marketed a new product are underrepresented.