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Summary: The Theory Of Planned Behavior
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Read the summary and the most important questions on The Theory of Planned Behavior
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2 Accounting for actions in specific context: ToPB
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A general rule about aggregation
The stronger the intention to engage in a behavior, the more likely should be its performance -
2.1 Perceived behavioral control
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Perceived behavioral control
Refers to people's perception of the ease or difficulty of performing the behavior of interest -
Internal locus of control
If someone believes that the outcome is determined by their own behavior -
Low perceived behavioral control
When someone believes their chances of achieving something are slim -
2.3 Intentions and behavior
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When behaviors pose no serious problems of control...
... They can be predicted from intentions with considerable accuracy -
Both predictors, intentions and perceived behavioral control...
... Correlate quite well with behavioral performance -
3 Predicting intentions: Attitudes, Subjective Norms, Perceived Behavioral Control
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The more faborable the attitude and subjective norm with respect to the behavior...
... And the greater the perceived behavioral control, the stronger should be an individual's intention to perform the behavior under consideration -
4 The role of beliefs in human behavior
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4.2 Behavioral beliefs and attitudes toward behaviors
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Accordign to the expectancy value model of attitudes...
...attitudes develop reasonably from the beliefs people hold about the object of the attitude
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