Samenvatting - Class notes - social psychology and consumer behavior

• 1485298800 chapter 1 mission and method

• social psychology

  the scientific study of how people affect and are affected by others
• behaviorism

  theoretical approach that seeks to explain behavior in terms of learning principles, without reference to inner states, thoughts, or feelings
• Freudian psychoanalysis

  theoretical approach that seeks to explain behavior by looking at the deep unconscious forces inside the person
• Affect: how people feel inside
  Behavior: What people do
  Cognition: what people think about
• applied research

  research that focuses on solving particular practical problems
• basic research

  research that focuses on a general understanding of basic principles that an be applied to many different problems
• hypothesis

  an idea about the possible nature of reality
• within-design

  participants are exposed to only one level of the independent variable
• between-design

  participants are exposed to only one level of the independent variable
• reliability

  a measure that gives consistent results
• validity

  refers to whether a measure actually measures what it purports to measure
• 5 basic steps of research
  1. problem statement
  2. formulate hypothesis
  3. design a study to test hypothesis
  4. testing hypothesis by looking at data
  5. communicate the results

• 1485385200 chapter 2 culture and nature

• psyche

  a broader term for mind encompassing emotions, desires, perceptions, and all other psychological processes
• nature

  the physical world around us
• natural selection

  the process whereby those members of a species that survive and reproduce most effectively are the ones that pass along their genes to future generations
• reproduction

  producing babies that survive long enough to also reproduce
• cultural animal theory

  the view that evolution shaped the human psyche so as to enable humans to create and take part in culture
• culture

  an information-based system that includes shared ideas an common ways of doing things
• duplex mind

  the idea that the mind has two different processing systems
• automatic system

  the part of the mind outside of consciousness that performs simple operations. typically works fast
• deliberate system

  the part of the mind that performs complex conscious operations. typically works slow
• large brains enable us to function well in complex social structures
• nature says go, culture says stop