Read the summary and the most important questions on CSR tentamen

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• 4 prevailing justifications for csr (Kramer,2007)

  1.     moral obligation achieve success with ethical values

  2.     Sustainability

  3.     License to operate, creating more right to operate

  4.     Reputation, pr and marketing

• Why do you need to create independence between society and a business.

  Competitiveness of companies (Kramer,2007)

  -       improving skills

  -       safe working conditions

  -       low level of pollution

  Health of a society

  -       companies that create wealth

  -       productive workers

  -       participation in the economy open to all citizens.

• 3 categories of issues (Kramer 2007)

  1.     Generic social issues, not significantly impacted by operations

  2.     Value chain impacts, significantly impacted by companies activithies

  3.     Competitive context, external environment that effect the underlying drivers of competitiveness

• operational effectives vs strategic position

  Operation effectivenes: Running the same race faster, use best practices, being efficient

  Strategic positioning: Run a different race so you can create a unique sustainable position

• Internal and external CSR

  Internal= mission, vision, ethicis, values, diversity, compensation/benefits

  External= supply chain, environment, philanthropy, reporting, marketplace

• What makes a ‘ sustainable enterprise’

  1.     entrepreneurship and business development

  2.     sustainable and responsible workplace

  3.     Enabling environments for sustainable enterprises 

• Kind of stakeholders in tourism satisfaction

  Public sector

  - local, regional and national authorities

  Business sector, Everything that has to do with hospitality industry. NGOs (non-governmetal Organisations)

  Knowledge community, international organizations, academies etc.

  Host community, Local citizens

• Why, reasons behind CSR

  1. instrumental, meeting objectives that produce long-term profits

  2. political, using business power in a responsible way

  3. integrative, integrating social demands

  4. ethical, contributing to a good society by doing what is right

• How can you measure real value with CSR

  1. Workplace, Absenteeism, turnover, pay conditions

  2. marketplace, costumer complaints, '' satisfaction, supplier codes

  3. environment, energy consumption, wather usage

  4. community, pre-tax cash giving, reputation

• Who was the first user of CSR and what did he/she so

  Who: Henry Ford

  What: Increase working conditions, make cars more affordable