Samenvatting Export a practical guide

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ISBN-10 9001795749 ISBN-13 9789001795740
228 Flashcards en notities
52 Studenten
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Dit is de samenvatting van het boek "Export a practical guide". De auteur(s) van het boek is/zijn Marlies Harlaar, Michiel Ouwehand, Otto de Leeuw. Het ISBN van dit boek is 9789001795740 of 9001795749. Deze samenvatting is geschreven door studenten die effectief studeren met de studietool van Study Smart With Chris.

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Samenvatting - Export a practical guide

  • 1 preparing for export

  • What are the three major export objectives of governments?
    1. General strategy. 2. Trade policy 3. Export policy

  • Many firms are managing to write success stories about export. But not all. Too many over-enthusiastic entrpreneurs are entering foreisgn markets without proper preparation. As a result, they are running the risk of having their export business fail, often with large financial losses. 
    What are the 10 obstacles to export success?
    1. Administrative burden
    2. Cannot find a good partner abroad
    3. Insufficient knowledge of foreign markets
    4. Insufficient knowledgeof local testing and quality requirements
    5. Insufficient knowledge of local distribution channels
    6. Insufficient knowledge of customs and excise regulations
    7. Language problems
    8. Transportation problems
    9. Currency problems
    10. Insufficient financing
  • Top 10 exporting errors
  • How is protection implemented by the government?
  • One of the greatest pitfalls in export is going beyond your means. If you start dealing abroad without having any real control over what is happening out there, you could be in for some nasty stocks:

    What are the 10 exporting errors?
    1. No market research: information on target markets, consumer demand, competition, local export/import laws and customs requirements is critical for successful trade

    2. Lack of commitment: most transactions have certain start-up problems. As a result, you must have the patience, determination, and financial means of dealing with these issues when they arise

    3. Poor alliances: pay attention to the qualifications of the foreign agent or distributor

    4. Initial expectations set too high: many companies think big and try to enter many different markets simultaneously. Be smart, concentrate on particular markets that will have the most impact in the short term and then branch out to others

    5. Not a top priority: firms often regard domestic markets as more important than export markets. When the local market booms, they neglect their exports. This can result in unsuccessful exporting/inporting

    6. Inadequate distribution relations: have a good relationship with your distributor and be sure they understand your strategy and goals fur future expansion

    7. Rigid standards: Refusing to modify products to comply with foreign regulations and cultural preferences is a big no-no 

    8. Own language only: a company that doesn't make the effort to trade or produce documents in the language of the product's destination will never completely filter into the target market

    9. No export expertise: don't be afraid to hire freight forwarders, customs brokers, technical specialists or others when the fimr does not possess these skills internally

    10. Going it alone: opportunities and more markets are missed when business don't pursue potential partnerships or joint ventures. 
  • top 10 obstacles to export succes
    1 administrative burden
    2 cannot find a good partner abroad 
    3 insufficient knowledge of foreign markets
    4 insufficient knowledge of local testing and quality requirements
    5 insufficient knowledge of local distribution channels
    6 insufficient knowledge of customs and excise regulations
    7 language problems 
    8 transportations problems
    9 currency problems 
    10 insufficient financing 
  • There are three phases within export development. Which?
  • Ten tips to export success

     1. Develop a plan. Before starting an export business, obtain qualified expert counseling and develop a master international marketing plan that clearly defines your goals and objectives and identifies the problems you anticipate, plus potential solutions.


    2.
    Get commitments. If necessary, secure a commitment from top management to overcome the initial difficulties and meet the financial requirements of exporting.

    3.
    Pick distributors with care. Take sufficient care in selecting overseas distributors, because they will generally operate much more independently than their domestic counterparts.

    4.
    Create a successful pattern. Establish a basis for profitable operations and orderly growth, and do not simply rely on unsolicited trade leads.

    5.
    Devote attention to exporting. Devote continuing attention to your export business, even if your domestic market is also booming.

    6.
    Consider international distributors equal to domestic ones. Treat international distributors on an equal basis with domestic counterparts by offering such things as institutional advertising campaigns, special discount offers, sales incentive programs, special credit term programs, and warranty offers that are appropriate to their situation.

    7.
    Different markets require different plans. Do not assume that a given market technique and product will automatically be successful in all countries.

    8. Don't be afraid to change products for markets. Be willing to modify products to meet regulations or cultural preferences in other countries.

    9.
    Adhere to language changes. Print service, sale, and warranty messages in locally understood languages.

    10.
    Provide reliable service. Provide readily available servicing for the product, since an otherwise successful product may acquire a bad reputation if it lacks the necessary service support.

  • What can be a reason for passive export situations?
  • What is the difference between passive and active export?
    Active export is usually based on strategic considerations, while passive is not.
  • What can be a consideration for active export?
    Being present in more foreign markets increases your commercial opportunities
  • What is essential in export?
    Planning for the future
  • What is one of the three essential questions in an export plan?
    Will export to market X contribute to the growth objectives of the firm?
  • The logical structure of an export business plan is usually based on:

  • Many firms are managing to write success stories about export. But not all. Too many over-enthusiastic entrpreneurs are entering foreisgn markets without proper preparation. As a result, they are running the risk of having their export business fail, often with large financial losses. 
    What are the 10 obstacles to export success?
    1. Administrative burden
    2. Cannot find a good partner abroad
    3. Insufficient knowledge of foreign markets
    4. Insufficient knowledgeof local testing and quality requirements
    5. Insufficient knowledge of local distribution channels
    6. Insufficient knowledge of customs and excise regulations
    7. Language problems
    8. Transportation problems
    9. Currency problems
    10. Insufficient financing
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Voorbeelden van vragen in deze samenvatting

What are the three major export objectives of governments?
19
There are three phases within export development. Which?
19
What is the difference between passive and active export?
19
How is protection implemented by the government?
18
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