Read the summary and the most important questions on ICC Les

• 1 Les 1

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• Why is cultural competence important? 3

  1 globalization
  2 increasingly: different cultures working together
  3 becomes more important

• What is intercultural communication

  comm between sorces en receivers from different cultures

• How does the onion model work? (Schein)

  First layer: artefacts  first thing you notice when you enter a new country
  Second layer: norms and values written and unwritten standaards of correct disered behaviour
  Third layer: Assumptions learned very young and unaware of their influence.

• How do you create effective intercultural communication?

  - bringing basic assumptions of our own culture to our awareness
  - regonizing the basic assumptions of other cultures.

• What does effective ICC bring you??

  - creative and effective comm with people from different countries
  - cultural diversity at work = a source of insparation and growth
  
  --> cultural synergy

• What does low power distance mean?

  - childeren as equal
  - your opinion is valid
  - you do not wait for orders, you take initiative

• high uncertainty avoidance

  - strict rules
  - uncertainty is seen as threat
  - structures is expected
  - safety and security -> motivators in life
  - need for predictability: strict formal and informal rules

• 2 Les 2

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• You can divide culture in 3 different areas:

  -human relationships
  
  -time
  -nature

• Why is understanding the core of a culture so important?

  
  40% of all mergers & acquisitions (McKinsey) failure due to cultural differences or inadequate communications!

• 4 step approach to develop cultural competence by trompenaars

  1 recognize: increase awareness
  2 respect: appreciate cultural differences
  3 reconcile: resolve cultural differences
  4 realize & root: implement reconciling actions