Read the summary and the most important questions on International Marketing | 9780077148157 | Pervez N. Ghauri; Philip R. Cateora

• 1 The Scope and Challenge of International Marketing

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• What is the EPRG scheme?

  it is a scheme that classifies firms by their orientation ethocentric, polycentric, regiocentric or geocentric.

• 2 The Dynamics of International Markets

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• What does the Marxist-socialist approach mean?

  The Marxist-socialist approach means that there is a communist or socialist economic system is followed

• What is the Marshall plan?

  a plan designed to assisst in the rebuilidng of Europe after the Second World War. 

• Where does GATT stand for?

  General Agreement on Tariffs and Trade

• Who and What are the BRIC countries?

  Brazil, Russia, India and China. Countries which have lots of economic growth and are large

• Name 5 reasons why a government would protect his market

  - protection of an infant industry
  - protection of the home market
  - need to keep money at home
  - conservation of natural resources
  - reduction of unemployment

• What is the definition of tariffs, why a trade barrier?

  A tariff is a tax imposed by a government on goods entering at its borders. Tariffs may used as a revenue generating tax or to discourage the importaton of goods.

• What is a quota?

  A quota is a specific unit or dollar limit applied to a particular type of good. Quotas put an absolute restriction on the quantity of a specific item that can be imported

• What is a boycott?

  A government boycott is an asolute restriction against the purchase and importation of certain goods from other countries.

• Name the tree monetary barriers

  -blocked currency
  -differential exchange rate
  -Government approval to secure foreign exchange