Read the summary and the most important questions on MOOC's

• 1 MOOC 1

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• Why is modular innovation much easier to conduct than architectural innovation?

  Modular innovation is much easier to conduct than architectural innovation. A company is built around the product, so when a architectural innovation takes place the company has to change as well and this is more difficult than just changing or improving one part. This is something innovation managers should be aware of.

• 2 MOOC 2

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• Adoption Life Cycle (Everett Rogers)

  This represents the number of people that accept an innovation when in comes available. 
  Watch out! The life cycle only represents people that newly adopt an innovation, not how may people own the innovation.

• Differences between early adopters and early majority

  - Early adopters are visionaries, early majority need clarification on how an innovation can be useful to them.
  - Early adopters do not care about what other people think about it, the early majority does care about what other people thinks about it.

• When does the late majority accepts the innovation?

  Late majority only accepts an innovation when it’s widely accepted and can be considered to be the standard.

• When does the laggards accept the innovation?

  The laggard are not aware of what is going on and do not care about innovations, even when the innovation is well developed. They accept the innovation when there is no other option.

• Characteristics early adopters

  -Intuitive
  -Support revolution
  -Follow own rules
  -Take risks
  -Motivated by possible opportunities
  -Explore what is possible
  --> They look with their eyes shut, they are visionaries

• Characteristics early majority

  -Analytical
  -Support evolution (like slow process)
  -Consult others
  -Manage risks
  -Motivated by current problems
  -Pursue what is probable
  --> Look with their eyes open

• What is essential for opening up the market?

  When put product on the market: innovation is central. It needs to be elegant and it’s functionality should be unique. If the innovation has these criteria, it is likely to be adopted by innovators and the early adopters

• What is essential for moving to the mainstream market?

  Move to mainstreet market: market central. It needs to have the largest group of customers in its category, it needs to meet the current standard and the quality of customer support around the product has to be high.

• “If a product is new and it’s superior to already existing products, people will automatically find their way to this new product.”Will people adopt new things if they are better than the existing things?

  No.
  
  1.Value of alternatives is subjective.
  2.Point of reference.
  3.Improvements are gains, shortcomings are losses
  4.Losses have a bigger impact on peoples decisions than improvements