Try our study magic for free
Summary: Principles Of Marketing European Edition | 9781292092898 | Lloyd Harris, et al
- This + 400k other summaries
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
a PDF, study it super fast
- No sign up, email or credit card needed!
- AI makes unlimited flashcards
- Get unlimited quizzes and tests
- Ask AI anything
- No sign up, email or credit card needed!
- Have and keep perfect overview
- Make flashcards, notes and mind maps
- Review, test and score!
Read the summary and the most important questions on Principles of Marketing European Edition | 9781292092898 | Lloyd Harris; Nigel F. Piercy; Philip Kotler; Gary Armstrong
-
1 Marketing : creating customer value & engagement
This is a preview. There are 34 more flashcards available for chapter 1
Show more cards here -
What is the Value Proposition?
The set of benefits and values a company promises to deliver to consumers to satisfy their needs. -
What are the 4 P´s in Marketing?
Product - create a satisyfing offer
Place - how to make it available
Price - how much to charge
Promotion - persuade customers on benefits -
What is Digital & Social Media Marketing ?
Using digital marketing tools such as websites, social media, mobile apps and ads, online videos, emails and blogs that engage consumers anywhere, at any time, via their digital devices. -
2 Company & Marketing Strategy : partnering to build customer engagement, value & relationships
This is a preview. There are 40 more flashcards available for chapter 2
Show more cards here -
What is the Product/ Market Expansion grid ?
A portfolio planning tool for identifying company growth opportunities through market penetration, market development, product development or diversification. -
What is Market Targeting?
The process of evaluating each market segments attractiveness and selecting one or more segments to enter. -
What is a Swot Analysis?
An overall evaluation of the company´s Strenghts, Weaknesses, Opportunties and Threats. -
What is Marketing Implementation?
Turning marketing strategies and plans into marketing actions to accomplish strategic marketing objectives. -
What is Marketing Return On Investment (ROI) and why is it important?
Marketing ROI is the net return from a marketing investment divided by the costs of the marketing investment.
It is important to make sure marketers think carefully where and how they are spending and if the marketing ROI is enough for such investments. -
8 Products, Services & Brands : building customer value
This is a preview. There are 16 more flashcards available for chapter 8
Show more cards here -
What is Line Filling ? (product line)
Adding more items to the current range of the line to increase profits, satisfy dealers, use excess capacity and plug holes to keep competitors out. -
9 New product development and product life-cycle strategies
This is a preview. There are 10 more flashcards available for chapter 9
Show more cards here -
What are the 2 major challanges of a PLC?
1. The challenge of new product development
2. Good at the adaption of marketing strategies, product life-cycle strategies
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
For my 1st exam I got a C. Then, I started looking for ways to learn better and I came across Study Smart. Since then I have scored a A+, A, A- and another A. I highly recommend it to everyone who wants to hear it. I am so happy with it!!
I was struggling to finish all my first-year subjects for 3 years. Then I discovered Study Smart, which helped me to finish all of them within 3 months.
Because of StudySmart, things are going well in many ways. Before, I always had study stress and no time for anything. Now I feel calm and confident (because of the program). I used to score a B, now I usually score an A or A+.
Hey Chris, I really want to thank you very much for developing the platform, I usually got around C for my exams, now I scored an A+, an A and a A- !!
Since using Study Smart, my average has increased significantly. I even completed a statistics course with a A+ while I'm bad at statistics. I took on extra courses this year, because of Study Smart. Thanks so much!
Ever since I started studying with StudySmart I passed all my exams !!! No more re-sits!! At first, I was happy with a pass and now I only get good grades. Many thanks!
I aced all the courses I studied with Study Smart. For law, I first scored a D, and now an A! I’m 100% sure that I’ll pass all the courses I study with Study Smart.
I always thought I studied well. My grades were fine. I could never have imagined that applying these study skills would have such a huge and direct impact on my grades, my speed and the pleasure I have in learning.
For the first time, I finally feel totally confident about the way I learn. I have the perfect overview and make great progress in terms of speed and the grades I get. Thanks, Chris!
I immediately started to enjoy learning again, and my grades soared. All of a sudden, everything went better. I highly recommend Study Smart to all students..
Being able to create my materials online made the process of studying so much smoother and quicker. I no longer have to spend a huge amount of my time on creating my summaries.
At first, my notes were a mess. Now I use Study Smart to take my notes in a perfectly structured way. It helps me to save a lot of time and do other things I enjoy.
Students that study with Study Smart get better grades. The system applies all the learning methods in such a way that both well-performing students and students who struggle perform much better.
Hi Chris, I would like to thank you very much. Last year I scored C on a course, and this year I got an A+ thanks to your method! Thank you very much!
The largest effect is that my child is more enthusiastic about school! Every parent wants their children to be happy at school, Study Smart made it happen.
In high school, I failed several exams, and that has really changed now. I actually needed this tool very much back then. Since I started studying with StudySmart, I haven't had any D's. My average score is now an A and those are results I would have never had in the past
With my old method, I passed only 3 out of 8 courses. Since I started taking my notes digitally in Study Smart, I have passed all my courses on the first try. For me, StudySmart takes away the stress of wondering if I will pass or not.
Thanks to StudySmart, I passed all my exams, and with better grades than before! On top of that, I have mastered a very good study method now, which I am confident will help me earn my degree.
